News and insight

Everything you need to build your video enhanced web experience 

Featured

Answer the Damn Question: Navigating the New B2B Buying Reality

With the growth of AI, the barrier to content creation has effectively disappeared. The noise is rising, and with it, buyer scepticism. The companies that win won't be the loudest. They'll be the ones that answer the right questions quickly, credibly, and humanly. We sat down with GTM expert Scott Vaughan to unpack what is really happening in the B2B journey and how marketers need to adapt.

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Marketing

The High Performance Event Website: From Static Site to Year Round Destination

In 2026, the most successful event brands aren't just selling "tickets to a trade show" - they are building year-round industry communities. But, in an era of AI-generated content, a static site is no longer enough to win trust. It must become a year-round engine for trust and buyer enablement.

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Marketing

Inside the Evolving B2B Buyer: Why B2B Marketers Must Stop Chasing Conversions and Start Building Trust

Today’s buyers are independent, well-informed, and often decide who to purchase from before ever speaking with sales. What used to be a linear journey has become unpredictable and far less controllable. Join our panel of experts as we discuss how marketers can adapt.

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Marketing

Putting the human first - how to stand out in the age of AI

In an era of AI-generated noise and static, text-heavy websites, the "human" element is no longer a soft metric; it is your most powerful competitive advantage for building trust with the silent majority of your market. As younger audiences take the lead, the influence of short-form video has transformed how content is consumed. When every brand sounds the same, your most valuable asset is to simply be human.

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Company news

Join the ReelFlow team! New Social Media Assistant Role

We’re looking for someone who loves the craft of turning raw ideas into crisp, engaging content. Who naturally spots moments worth sharing and understands TikTok, YouTube Shorts, Instagram Reels, and LinkedIn instinctively.

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Company news

Why Event Websites Need Interactive Video

At Event Tech Live this year, one theme came up again and again: events have always been about people. The conversations, the energy in the room, the shared curiosity – that’s what brings the industry together.

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Product
October 2025 Product Update

ReelFlow Product Round‑Up for October 2025

Here’s what’s new across the Player, Dashboard and behind the scenes.

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Product
September 2025 Product Updates

Product Updates in September 2025

We’re excited to share some improvements that make ReelFlow faster, clearer, and easier to use for both your team and your website visitors.

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Product
July 2025 ReelFlow Product Updates

Round up of product updates in July 2025

This month’s product updates focus on enhanced Player interactions, improved Dashboard functionality, and performance wins under the hood.

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Product
ReelFlow Product Updates June 2025

May & June 2025 Product Updates

From a new-look Player to Two-Step Verification for all users, check out the full breakdown of everything we shipped in May and June.

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Product
April 2025 ReelFlow Product Update

April 2025 Product Update: Scroll-to-Play, Caption Tools, Performance Upgrades & Player API

New “Scroll to & Play” video behaviour, drag-and-drop steps, SEO metadata, clearer publishing messaging, faster dashboard performance – and the first release of the ReelFlow Player API (early access).

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Product
March 2025 ReelFlow Product Updates

What we improved in March 2025

March brought quality-of-life improvements across the board — with smoother Flow editing in the dashboard, previewable drafts, clearer messaging, and Player enhancements like smooth scrolling between links.

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Awareness

Why B2B websites need more than just video hosting

Turn B2B website visits into conversations with interactive video

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Product
ReelFlow Product Update February 2025

February 2025 Product Updates

This month’s updates bring major improvements to the Flow Builder, including versioning, auto-save, and pre-flight checks. We’ve also enhanced player customization, dashboard navigation, and overall performance to make ReelFlow even more intuitive. Read on for all the details.

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Product

Adding Undo & Redo to the ReelFlow Flow Builder: More Control, More Confidence

ReelFlow’s new Undo/Redo feature brings effortless editing and improved resilience to Flow building. Experiment freely and never lose progress again.

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Brand Building

Why earning mindshare matters more than ever in B2B

Engaging, clear content keeps you top of mind when buyers are ready

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Product
January 2025 Product Update

January 2025 Product Updates

Here’s a summary of what’s new in the ReelFlow product in January 2025...

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Awareness

Why video might be the human touch B2B marketing needs in 2025

Learn why human-centered video improves buyer engagement and trust in B2B marketing

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Awareness

2025 trends in B2B Marketing

Chris reviews 3 exciting trends in B2B marketing from a recent Forbes article

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Product
December 2024 Product Updates

Our final product updates of 2024

What we've improved across the Dashboard and Player in December...

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Awareness

Launching our new use case page

Discover all of the ways ReelFlow can improve website engagement and conversion

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Marketing

Why building brand and trust early with video wins over B2B buyers

Build trust early with video in the B2B journey.

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Product

November Updates: Launching our Flow Builder feature

Discover the exciting new updates to ReelFlow this November, including the launch of Flow Builder, automated video processing, improved SEO features, and faster performance for both customers and their visitors.

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Marketing

Why video on our website is helping close deals without us

Learn how video helps B2B websites close deals by capturing attention, building trust, and simplifying complex ideas during buyers’ independent research.

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Marketing

Our websites are closing (or losing) deals without us

Your website is now crucial in the buyer journey. Here are three ways to make it more effective.

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Product
October Product Updates

What we added to the product in October 2024

Here's a summary of the changes and new functionality we've added for ReelFlow customers in the past month.

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Company news

Introducing our first hire!

ReelFlow welcomes Will Towning, our first full-time employee, to help scale the opportunity for short-form video web experiences. 

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Marketing
B2B website represented as a digital obstacle course

Your website: digital obstacle course or invaluable asset?

Chris explores the challenges of modern B2B websites and explains how ReelFlow's innovative approach using short-form, interactive videos can significantly improve visitor engagement, experience, and conversion rates.

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Product
Product Update September 2024

Things we added in September 2024

We added a slew of new features to the ReelFlow dashboard this month...

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Company news

Join the ReelFlow team! New Founder Associate role

Join the ReelFlow team! We're hiring for a Founder Associate

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Product

Our product vision, using video to build trust in a time of change

Co-founder and head of product Andy Higgs explains the vision we have for ReelFlow and the businesses that use it.

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Product
Our August ReelFlow product update.

Elevating visitor experiences with our latest enhancements

Our August ReelFlow product update.

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Company news
Person looking at laptop screen

Welcome to ReelFlow

CEO & Co-Founder, Chris Wickson, shares reasons why he's excited to be building ReelFlow.

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Marketing
Embedded ReelFlow video player on a mobile phone

Key problems you can solve with ReelFlow

Chris explores three key problems you can solve with ReelFlow by bringing interactive, short-form video to your website

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Product
3 use-cases for ReelFlow

3 use-cases to boost visitor engagement & conversions

3 introductory use cases to get started with the ReelFlow product and bring interactive, short-form video to your website

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Turn visitors into engaged buyers with interactive, short-form video

Watch product demo