This week, ReelFlow reached an exciting new milestone with the onboarding of its first full-time employee—me, Will Towning, as Founder Associate. I am fired up to be working closely with co-founders Chris Wickson and Andy Higgs in this hands-on role to build and scale the opportunity for short-form video web experiences.
Why I joined ReelFlow
During my career, I've explored the power of communication and storytelling across various roles. As a journalist, I learned the art and science of writing and building narratives that resonate with audiences. In B2B tech and personal projects, I gained experience across go-to-market functions and fundraising. I saw firsthand the struggles businesses face in articulating complex ideas. These experiences showed me how crucial effective communication and storytelling is in bridging the gap between products and audiences.
At the same time, video communication has become the dominant way we consume information. It has elevated storytelling, enabling brands to connect more deeply with their audiences. Yet, in B2B communications, we're still lagging behind. While some firms have embraced storytelling on social media, websites largely remain text-heavy and fail to engage effectively. This failure to evolve has resulted in declining engagement and conversion rates.
This disconnect presents a tremendous opportunity - precisely what ReelFlow aims to address. It's one of the many reasons I wanted to join the company.
My role at ReelFlow
As Founders Associate, I'll be working closely with Chris Wickson and Andy Higgs across key areas to help ReelFlow grow. My role will be hands-on, supporting early go-to-market efforts, content creation, customer onboarding, and helping shape our product. I'll also assist with revenue operations, ensuring our systems run smoothly as we scale.
One of my primary, early goals is to help acquire and grow our early customers, positioning us to scale in the new year. But I am excited to be involved in all aspects of the business, helping to build and scale short-form video solutions that reshape how our customers engage with their website visitors.
If you're interested in learning more about how ReelFlow can transform your web communications or if you'd like to follow our journey, please take a look through our website or connect with me on LinkedIn. Let’s do this!
