What is it?
Short, expert-led videos that enhance your blog content are effective in turning static posts into engaging experiences. By combining thoughtful written insights with video explanations from your team, you create content that matches how modern B2B buyers actually want to learn - through video. It's not about replacing your written content - it's about bringing it to life when it matters most.
Why does it matter?
Let's face it - most B2B blogs become digital ghost towns. When every vendor is pushing out content, walls of text just don't cut through anymore. And with 82.5% of web traffic now being video, static blog posts risk getting lost in the noise exactly when buyers need your insights most.
Video turns these posts into engaging experiences that match how modern buyers actually want to learn. When visitors see real experts sharing authentic insights and breaking down complex ideas, they don't just skim - they engage, trust, and share. By turning blogs into conversations, you create the kind of content that shapes decisions long before sales get involved.
Implementation Tips
Lead with authentic expertise
Start your posts with an expert who gets straight to what matters. Show readers they're in the right place by acknowledging their real challenges.
Give them the choice to watch or read
Different buyers consume content differently. Open your blog posts with video summaries that let busy readers absorb key points quickly, while maintaining detailed written content for those who prefer to dive deep.
Guide readers to more value
Turn the end of your post into a natural pathway to more valuable content. Guide readers to related insights that deepen their understanding and keep them coming back for more.
Make it count
Turn dated and static blogs into modern, dynamic experiences by:
- Making complex topics feel instantly accessible
- Helping readers navigate to other resources or parts of your site
- Creating natural moments for deeper learning
- Helping readers move from ideas to action
- Building trust through real expertise
Just give us a shout here if you need any help with setting this up!
Quick note: While we reference real companies, all people and scenarios in our examples are fictional.
