What is it?
Content preview videos turn traditional download pages into engaging teasers where authors and experts share why their insights matter. Instead of presenting visitors with another form to fill out, your team appears to spark curiosity, highlight key findings, and create genuine excitement about the full content. It's about turning that crucial "should I download this?" moment into a personal connection that makes the answer an obvious "yes."
Why does it matter?
Today's B2B buyers are drowning in downloadable content, with every vendor pushing white papers, reports, and case studies. Most download pages are simply forms next to PDF icons, failing to create any excitement or urgency during crucial research moments. With buying teams of 11+ people evaluating multiple vendors, your content needs to quickly prove its worth, or it risks being just another unread document in someone's download folder.
Video previews transform these download moments into engaging conversations, where authors and experts can share their passion and expertise directly with buyers. When visitors connect with the people behind the content and get a glimpse of the valuable insights inside, they're not just more likely to download – they're more likely to actually read and share what they find. By turning authors into advocates, you create meaningful connections that static download pages simply cannot achieve.
Implementation Tips
Let authors build anticipation
Have your experts share what sparked their research, hint at surprising findings, and create excitement about what readers will discover. This personal connection makes the content feel more valuable and worth investing time in.
Create FOMO with sneak peeks
Instead of just listing what's inside, show the most compelling snippets that will make buyers want to know more. Use your experts to contextualise these insights and hint at their implications.
Show the value beyond the content
Don't just focus on what's in the report - help buyers see how these insights could transform their approach or give them an edge. Connect the dots between your research and real business impact.
Keep momentum going
Rather than letting valuable content hide behind download forms, video previews drive engagement by:
- Creating personal connections with authors and experts
- Giving compelling sneak peeks that drive curiosity
- Making the value proposition immediately clear
- Helping buyers justify the time investment
- Building anticipation for the full content
Just give us a shout here if you need any help with setting this up!
Quick note: While we reference real companies, all people and scenarios in our examples are fictional.
