Interactive, short-form video
for B2B websites
Buyers have changed. Our websites haven’t.
Turn passive browsing into self-guided, engaged sessions through interactive, short-form video experiences.
Buyers have changed,
yet most websites haven’t kept up
The gap between modern buyer expectations and traditional website experiences is costing you opportunities.
87% of buyers are influenced by video content
Video is the language of the internet. Modern buyers consume video everywhere - yet most websites are still text-heavy, static experiences
7/10 buyers will never fill out a form - but they are on your site
The majority of visitors aren't ready to convert. Yet most websites still fall into the conversion trap - optimising for form fills rather than the buyer experience.
Buyers are 70% done before they make contact
They're visiting your website 30+ times, researching independently, and making decisions - all before they ever raise their hand.
Help buyers self-navigate to what matters
Interactive video paths route visitors to relevant content based on their role, challenge, or interest.
Build trust before the first conversation
Real team members on video create authentic connection that text and chatbots can't match.
Higher engagement, better conversions
Video viewers engage more and arrive at sales conversations already informed.
"ReelFlow has differentiated our website by bringing the human aspect to our brand. It tells our story the way modern buyers prefer, keeping them engaged throughout their journey. "
"We've seen a marked improvement in both engagement metrics and conversion quality."
Customer results
Comparing 90 days before and after going live with ReelFlow
24%
Reduction in bounce rate
43%
Increase in time on site
330%
Increase in activity
The result? More engaged visitors and higher conversions.
Plan, produce and publish interactive video flows
Planning
Use our self-serve Flow Builder or AI-powered suggestions to quickly plan intelligent, interactive flows and scripts
Production
Flexible options from self-serve recording to professional services, including AI Video Stand-In for content creation at scale.
Publish
Deploy the interactive player across your website with a single line of code – overlay or embedded to suit your design.
Performance
Track engagement patterns and conversion paths, with insights into how visitors navigate your video experiences.
From B2B marketing & sales teams, to founder-led brands & creators
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Customers
Trumpet
“At trumpet, we're all about giving buyers a better experience, and ReelFlow has enabled us to do just that on our own website.”
B2B Marketing
"ReelFlow has delivered exactly what we hoped for: Visitor engagement is up across every page featuring ReelFlow.”
Event Tech Live
"...the entire process was super slick and since going live on the website, we've seen a strong improvement in visitor engagement.”
Frequently asked questions
B2B buying has changed. Most buyers complete over two-thirds of their journey before speaking to sales. They’re researching independently, comparing vendors, and forming preferences long before a demo.
At the same time, research shows 87% of B2B buyers say video influences their purchasing decisions, and 78 % prefer to learn through short video over written content.
Interactive video turns static pages into guided journeys, helping buyers explore the topics they care about, hear directly from your team, and build trust before ever filling out a form.
In short, it’s the format modern buyers prefer, delivered in the environment where decisions are actually made - your website.
Where do we start!
ReelFlow tackles challenges facing all B2B Go-To-Market teams today: you've got complex offerings to explain, to audiences who increasingly prefer to watch than to read, and a static, underperforming website.
In a world where B2B buyers prefer to learn about products and services through video, are craving self-guided, authentic experiences and going deep into their research journey before engaging with vendors, ReelFlow transforms how visitors experience your site - turning passive browsing into guided discovery through interactive video.
Visit the Why ReelFlow page to learn more.
From startup, founder-led brands and B2B creators to large, complex enterprise organizations. From marketing teams aiming to improve visitor engagement and website performance to sales teams looking to engage with prospects through personalized video.
Whether you're new to video or a seasoned-pro, ReelFlow makes it super-easy to bring interactive, engaging experiences to your website.
Check out our Use Cases page to learn more.
From the planning stage, to video production, publishing and performance metrics, ReelFlow provides an end-to-end experience and makes it easy to bring short-form, interactive video experiences to your website.
Customers can self-serve with our intuitive flow builder to quickly get started, or for those on our Business Plans, take advantage of our AI tooling where ReelFlow can do much of the heavy lifting for you, including video creation.
Visit our Product page and check out our interactive tour to learn more.
Meaningful improvements in visitor engagement: increasing time on site, pages viewed, video playback time and reducing bounce rates.
Alongside engagement, enabling visitors to more easily reach key conversion pages such as contact forms, book a demo, content downloads and event registrations.
And finally - brand humanization. Helping to authentically connect with audiences to build trust and brand familiarity through video.
Check out our Customers page to learn more.
Standard videos are passive - buyers press play, watch once, and leave.
ReelFlow makes video interactive. Each segment lasts 60–90 seconds and invites the viewer to choose what’s most relevant next, whether that’s learning about your product, exploring pricing, or hearing from your team.
That interaction keeps visitors engaged longer, guides them deeper into your content, and builds trust through human connection.
Not at all. You can record authentic videos yourself using your webcam or phone, work with one of our production partners for a polished finish, or use AI to generate professional-looking content in minutes.
ReelFlow makes it easy to start small: build your first interactive flow, go live, and measure the lift in engagement. As you scale, you can mix in professional or AI-generated content without changing your workflow. The platform adapts to your budget, skills, and pace of growth.
Yes, the ReelFlow player can be easily added to any existing website with just a single line of code.
Whether you're looking to quickly improve your existing website, or bring ReelFlow into a new site build, the ReelFlow player is fully customisable and can be easily deployed via our overlay or in-line format.
Learn more on our Product page.
We have a range of plans to suit different requirements.
From our self-serve, Starter plans (from £95 p/m) to our Business plans (from £295 p/m), ReelFlow is designed to scale with your business and needs.
Visit our Pricing page to learn more about the options, book a demo with the team or get started with a free trial.
You have options!
Sign up for a free 14-day trial to take a look around, explore our different plans via our pricing page or book a demo with the team to learn more.
If your question isn’t answered here, our chat agent is ready to help you out right away. Click here to start a conversation.